{"id":57,"date":"2019-01-10T13:05:34","date_gmt":"2019-01-10T13:05:34","guid":{"rendered":"http:\/\/raindropcloud.co.za\/cloud\/?p=57"},"modified":"2020-11-09T09:46:22","modified_gmt":"2020-11-09T09:46:22","slug":"why-your-website-is-your-best-marketing-tool","status":"publish","type":"post","link":"https:\/\/bussoul.co.za\/cloud\/index.php\/2019\/01\/10\/why-your-website-is-your-best-marketing-tool\/","title":{"rendered":"Why your website is your best marketing tool"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\"><strong><em>Why is your website the best marketing tool\r\nyou have?<\/em><\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">To understand this question, you need to understand how\r\npeople think in this digital day and age. When you see or hear a new business\r\nname, the first thing you do is Google it, correct? <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>\u201c75% of users admit to making judgements about a company\u2019s credibility based on their website\u2019s design\u201d<\/strong><em><br> \u2013 <a href=\"http:\/\/ https:\/\/captology.stanford.edu\/\">Stanford Persuasive Technology Lab<\/a><\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A bold statement to start with, but it is a fact we cannot\r\nignore. This means that before the consumer has even met you, seen your\r\nproduct\/service or even been into your place of work, they have already made a\r\njudgement based on what they saw on your website. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Which brings us to the question: <em>Why is my website the best marketing tool?<\/em> <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Your website is THAT PLACE where you have an audience and\r\nthe opportunity to sell your brand and most importantly your story to possible\r\nclients. This is often where your prospective clients will make the decision to\r\ninteract with your company further by picking up the phone; and calling; or\r\nsending an email. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong><em>So, what about traditional advertising and Marketing? <\/em><\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A website supports the traditional advertising \u2013 newspaper,\r\nradio and print ads. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Although these other platforms aren\u2019t used as much, they are\r\nstill helpful to create an interest in your business and drive more traffic to\r\nyour website where you can then expand and go into more detail. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The below graph shows the impact of different marketing\r\ntools for your business.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"569\" height=\"327\" src=\"https:\/\/bussoul.co.za\/cloud\/wp-content\/uploads\/2019\/01\/Pie-chart.png\" alt=\"\" class=\"wp-image-58\" srcset=\"https:\/\/bussoul.co.za\/cloud\/wp-content\/uploads\/2019\/01\/Pie-chart.png 569w, https:\/\/bussoul.co.za\/cloud\/wp-content\/uploads\/2019\/01\/Pie-chart-300x172.png 300w\" sizes=\"auto, (max-width: 569px) 100vw, 569px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u201cMaster the topic, the message, and the delivery.\u201d \u2013 Steve\r\nJobs<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Why is your website the best marketing tool you have? To understand this question, you need to understand how people think in this digital day and age. When you see or hear a new business name, the first thing you do is Google it, correct? \u201c75% of users admit to making judgements about a company\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-57","post","type-post","status-publish","format-standard","hentry","category-website"],"_links":{"self":[{"href":"https:\/\/bussoul.co.za\/cloud\/index.php\/wp-json\/wp\/v2\/posts\/57","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bussoul.co.za\/cloud\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bussoul.co.za\/cloud\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bussoul.co.za\/cloud\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bussoul.co.za\/cloud\/index.php\/wp-json\/wp\/v2\/comments?post=57"}],"version-history":[{"count":1,"href":"https:\/\/bussoul.co.za\/cloud\/index.php\/wp-json\/wp\/v2\/posts\/57\/revisions"}],"predecessor-version":[{"id":59,"href":"https:\/\/bussoul.co.za\/cloud\/index.php\/wp-json\/wp\/v2\/posts\/57\/revisions\/59"}],"wp:attachment":[{"href":"https:\/\/bussoul.co.za\/cloud\/index.php\/wp-json\/wp\/v2\/media?parent=57"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bussoul.co.za\/cloud\/index.php\/wp-json\/wp\/v2\/categories?post=57"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bussoul.co.za\/cloud\/index.php\/wp-json\/wp\/v2\/tags?post=57"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}