Our Vision
Our vision is to care for your core needs, the soul, of your business and to give you a breath of life through the service that we offer.
At Business Soul Accounting we make an effort to care for your business every day.
Our History
Business Soul Accounting cc was founded in 2007 by Sheldon Conway.
Why the name Business Soul Accounting?
Business: Our strategy is to provide you with the accounting backing to build and understand your business.
Soul: We believe that soul is defined as the inner most being or core of a person. Soul is also defined as the first breath of life given to man by God. We at Business Soul Accounting are humbly offering a service to care for the core needs, the soul, of your business and we hope that we can be a breath of life to you and your business.
Accounting: Our priority is to provide efficient and effective accounting services as a reliable accounting firm.
Our Position
Our head office is based in the KwaZulu-Natal midlands, South Africa. Our client base is spread throughout Southern Africa.
We are registered as Independent Accounting Professionals, Accounting Officers and Tax Practitioners with the Institute of Accounting and Commerce.
We are well staffed to care for our clients. As registered and accredited trainers of the IACSA we provide ongoing staff training to improve the skills of existing staff and to bring up to speed any new staff members. We develop Standard Operating Procedures for all our clients to ensure continuity in our service levels.

Our Team
Sheldon Conway
Independent Accounting Professional

Qualifications:
- Independent Accounting Professional
- Accounting Officer
- Tax Practitioner
- Bachelor of Commerce (UNISA)
- Member of the Institute of Accounting and Commerce
- More than 20 years experience in accounting, cost accounting, financial statements, business strategy and tax.
His experience includes:
An extensive knowledge in Attorneys Trust Accounting, Trusts, Estates, Estate Tax, Liquidation Taxes, Manufacturing and Stock Control, Cost and Management Accounting, Agricultural and other Project Management, and Tax Services. Developing Business Plans for business strategy. We provide services and solutions to international and local companies trading in the Southern African region. Sheldon has a passion for working with entrepreneurs in all business sectors to help grow business.
Software Development has become a key tool in his trade and he has development software to support clients systems, reporting and controls. Ongoing interaction with Legal Accounting Software Developers and Users. Software training and installations of Sage Accounting and Payroll, VIP Payroll and Legal Accounting Software.
Annique Malan
Accountant
Annique possess an affinity for numbers and a can-do attitude, as well as a dedication to continuous improvement and a commitment to the progression of her career in accounting.
Annique is a Bachelor of Commerce Financial Sciences Graduate from the University of Pretoria.
Annique is also a Member of The South Africa Institute of Professional Accountants.

Wendy Taljaard
Junior Accountant
Wendy is a striving Accountant that has just signed off her SAICA articles with one of the big four Accounting Firms. She is currently studying towards completing her BCompt in Financial Accounting degree. She hopes to be a Charted Accountant in the near future.
She has worked with various clients in various industries including agriculture, higher education, investment banking, financial service sector, medical, motor industry and various small business owners with their own unique accounting needs. She has experience in accounting, auditing, compiling of annual financial statements, payroll and tax.
Wendy is a very hard-working individual and is willing to go the extra mile. She has a willingness to help and have an open-minded approach to problem solving and to use all her skills in order to assist all our clients in the best way possible to suit their needs.

Sthabile Myende
Accounting Clark
Sthabile Myende is a trainee accountant pursuing her Bachelor of Commerce degree in accounting.
She’s passionate about helping clients understand their numbers with clarity and hopes to become a chartered accountant in the coming years.

Cath Conway
Web Designer
Cath is the Web Designer for the Business Soul Cloud branch of the business, where she designs fully personalised, high-quality websites, which she believes “can be a powerful platform to promote your business”.
Cath was born and raised in Pietermaritzburg. She Matriculated in 1993 and completed her Bachelor of Science in Agriculture in 1998. She enjoys being creative and has an eye for catchy and yet carefully executed delivery.
